Applied McLuhan: Marketing for the 21st Century

  • Applying Algorithms in News Feeds: The Algorithms that help to trace where the news feeds for different platforms head in their trends is another source that can help you to predict future promotional needs and ideas to target. For example, when you log into Facebook, the ads that show up in your individual news feed will appear in order of ranking and relevancy according to the Facebook algorithm.
  • Application of Content Marketing Strategy: This means that the one main tentpole you have created is something that may be used to create multiple layers, dated, or areas to target. From this idea of Content Marketing, you can then highlight calendar events and days that may be vital to messaging and branding. The key to a good content strategy is to create a foundation for all stages of your customer’s journey. Those elements that both attract & delight potential customers is a vital cog that determines the success of your entire marketing strategy.

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